Hartwell Electrical

A five-section Essentials site for a father-and-son electrical business working residential and light-commercial jobs across Ballarat, Buninyong, Sebastopol and the goldfields. The job to be done was simple to state and hard to do well: turn a homeowner who found them on Google into a homeowner who picks up the phone.

Most trades sites look interchangeable — a stock hero photo, vague "quality service you can trust" copy, and a contact form buried at the bottom. None of it answers the only three questions a stressed customer actually has: are these people licensed, are they local, and can I reach them right now?

A tripped switchboard at 6pm is not a browsing session. The site had to earn trust in the first screen and make calling a one-tap decision.

Every decision pushed toward "real, licensed, reachable":

• An amber-on-charcoal identity — high-visibility without the fluoro cliché, and a world away from the blue-gradient template every other sparky runs.
• Proof in the first screen, not the footer — REC licence number, $20m insurance cover, a 5.0 review rating, and trade accreditations sit where a nervous customer looks first.
• A persistent click-to-call button — the primary action on a trades site is a phone call, so the number is one tap away at every scroll position.
• Plainspoken copy in a real trade voice — "Sparkies who actually call you back" — instead of corporate filler.
• A scannable services list and a clear service area, so visitors self-qualify in seconds.

A mobile-first, five-section Essentials build: click-to-call, a lead-capture form straight to the inbox, hosting and domain wiring, and a one-page plain-English agreement. Semantic, accessible, and built clean — a perfect 100 on Lighthouse best-practices and SEO, with zero layout shift on load.