Ballarat · Launch build

Hartwell Electrical

Licence, coverage and phone number, answered before anyone has to scroll.

Pages: 5
Service blocks: 6
Suburbs listed: A to Z

The situation

What they were working with.

Hartwell Electrical is two people. Daryl started it from the garage of his Sebastopol home in 2011, after eighteen years working for someone else. His son Cooper joined as an apprentice in 2021. Between them they cover Ballarat, Buninyong, Sebastopol and the goldfields, residential and light commercial.

About seventy per cent of the work arrives by word of mouth. The other thirty per cent finds them on Google, and that is the part a website can move.

The people it has to win are not browsing. They have a switchboard tripping every time the kettle goes on, or a burning smell behind a power point, and they are deciding whether to ring this number or the next one on the list. So the site answers three questions fast: are you licensed, do you cover me, and will you actually pick up.

The decisions

Five calls, and why we made them.

Every service has its own address

Six categories, each an anchored block with its own copy, photography and call to action: residential, EV chargers, switchboards, LED lighting, light commercial, and emergencies. Somebody searching for an EV charger installer lands on the EV charger block, not the top of the home page.

The callout fee goes on the page

Three zones, priced before anyone rings. No fee inside 25km of Ballarat, $40 flat between 25 and 50km, quoted per trip out to 80km. The policy sits under them in one line: if we have to charge you to drive to the job, you will know the number before we drive, not on the invoice.

A boring A to Z list, on purpose

Every suburb covered, alphabetical, with its distance and its zone. It answers do-you-come-here in one glance, and it puts every suburb name on a page a search engine can read. Not elegant. Effective.

A response time with a number on it

Four hours for a quote request sent on a weekday before 4pm, stated on the contact page, with what happens after hours spelled out underneath. A promise with a number can be checked against. We will be in touch soon cannot.

The About page is the actual story

Real names, a photograph of the two of them at the workshop the business still runs from, and a year-by-year timeline: first commercial job in 2014, second ute in 2017, EV accreditation in 2020, Cooper's apprenticeship in 2021, the 2,000th job logged in 2024. Then three rules in plain English, including the one that says a voicemail left before 4pm gets a call back before 5.

The scope

What is actually in it.

The machinery

A quote form that can actually be quoted from: Name, phone, suburb, type of work from a nine-option list, how urgent it is, and the best time to be reached. Enough detail to price most jobs without a phone call first.
Click to call, everywhere: The number sits in the bar above the navigation, in the hero, in the emergency block and in the footer, as a tel: link on every one.
Credentials in the chrome: The REC number and the $20m public liability figure ride above the navigation on every page. The hero repeats them next to the 24/7 emergency line.
Local signals that compound: Suburb-level copy, zone pricing and a service area page built to be indexed, rather than a single Areas We Serve sentence in a footer.

The screens