Tindarra Roasters

A Commerce-tier site for a small-batch roaster working out of a converted goldfields blacksmith in Castlemaine — single origins, house blends, and a roast-to-order mail subscription. The job: sell beans online without paying a monthly platform tax or burying the coffee under software.

Most small roasters get pushed onto Shopify or Squarespace — a monthly fee, a template checkout, and a storefront that looks like every other store. The product is craft; the shop shouldn't feel generic.

And subscriptions — the real revenue for a roaster — are usually a clunky bolt-on rather than a first-class path.

Make it read like a roaster, sell like a shop, and cost nothing to keep open:

• A warm cream-and-espresso identity with a terracotta seasoning — a roaster, not a tech store.
• Copy that leads with place and freshness — "Coffee with a postcode," roasted to order twice a week.
• A real shop owned outright: product detail, cart, Stripe checkout, order receipts — no monthly platform fee.
• The subscription as a first-class path, sitting beside the roast list rather than buried as a plugin.
• Trust cues a coffee buyer actually checks: free shipping over $60, direct-trade green beans, a roasted-to-order cadence.

A Commerce build: a full shop with Stripe checkout, product pages, cart, a subscription flow, and order notifications — accessible and mobile-first, with a perfect 100 on Lighthouse best-practices and SEO and zero layout shift on load. The owner keeps the whole thing; there's no recurring software bill between them and a sale.